Goo Technologies raises a new round with $2.2m

Goo, initially angel funded by PunktB and its side car fund Mroi in 2012, picked up new round of funding with a $2.2 million seed round led by Kaj Hed’s MOOR Capital and GP Bullhound’s Sidecar Fund. Goo raised another seed round led by MOOR Capital in 2013, however the numbers of that round were not shared.

Goo was founded to extend WebGL into gaming, the most obvious use of WebGL 3D graphics capabilities, but pivoted their product into a platform for building rich advertisements. Now with clients like Nike, Aftonbladet, and other large brands and media companies using their platform to create 3D advertisements.

Goo’s technology promises more than just a new era of Flash advertisements. For the world cup, Nike used Goo Create to build a “take a photo of your favorite player” web application that users could then share on social media, driving that social vitality that every advertiser is looking for. While that type of advertising doesn’t feel much like an ad, Aftonbladet used WebGL to take over the borders of their articles into a swooping cityscape that grabbed your attention much more than a static image.